This will be the best way for companies to improve their social performance in 2017. Jabez LeBret, Marketing Director, GNGF Jabez Le BretWe are about to see a move Photo Background Removing towards live video for brands. This will take two main forms, including branded events and non-branded sponsored content. For non-brand sponsored events, the client will become the promoter and producer. This user-generated content will be scary for many brands. Advertising Continue reading below Years ago I wrote a Forbes article comparing brand marketing to an API. Regardless of whether brands want to let the customer Photo Background Removing market the brand, they have no choice. This means companies should be more proactive in getting users to submit content.
Instead of fighting the trend, get ahead of trouble by making courier and delivery easier. This will require businesses to become Photo Background Removing proficient in creating live video content. It would be a good idea to test different methods to encourage your customers to create content on behalf of your brand. We are entering a new era of social media marketing and it is both scary and Photo Background Removing exciting! Debbie Miller, President, Social Intake Debbie MillerSocial video will continue to be a key trend in 2017. Between Snapchat, Instagram Stories and Facebook Video, the options are growing and constantly changing.
It will be critical for brands to formulate how best to optimize their video strategy for maximum impact. It's easy to get bogged down in planning written copy Photo Background Removing and photos, but video is an area that should get more time and consideration going forward. Advertising Continue reading below With the rise of video comes the appeal of real-time content. Instagram and Facebook are both leveraging their live streaming components, and businesses can connect with their audience in unprecedented ways. Businesses should consider the best routes to optimize Photo Background Removing live video content, whether it's interviews, behind-the-scenes tours, exclusive announcements, and more.