It is recommended to closely follow the rules established by Google to improve its natural referencing. Millennials will make up half of the active population by 2020. But then, they escape the digital strategies that brands have deployed since the arrival of the Internet. The Digital Natives, understand those who were born with the Web, have a very different behavior from the previous generation in their digital consumption. Find out why and how to work on your natural referencing to be visible in their searches. Why should you adapt your SEO to target Millennials.
An interview conducted by the Huffington Post, the CEO of Kobe Digital explains that the generation of millennials perceives SEO differently compared to the previous fax list generation. So this is said. Indeed, the first big difference is the ease with which Generation Y conducts its research on the Internet. It is rarely whole sentences that are filled in, but keywords. This generation knows it's talking to a robot. However, if your brand does not appear on the first page of search results, it is a form of ax that falls. Your image with the Millennial Internet user becomes bad.
The answer to the requests is considered as a cursor of notoriety and quality. Their level of requirement on digital visibility is therefore a second significant difference. Consequently, SEO stands out as an essential marketing and communication lever. But you still need to know which keywords to enter, because the language of the new generation is not that of the previous one. 5 SEO tips to reach millennials 1- Be concise A majority of Millennials will read 300-word articles and shun longer texts.